Linkbuilding

A new large-scale SEO expert survey by Cyrus Shepard and Dawn Shepard has been published, based on over 13,000 data points from 100+ industry specialists.

Donor sites’ homepages remain one of the most powerful tools for optimizing a link profile. Practical experience shows that placing links on the “front page” gives a tangible advantage in promotion compared to standard internal pages.

Choosing link donors for link building involves analyzing traffic, topical focus, site age, and its link profile in order to gain quality link equity and avoid possible penalties.

It’s important to check your website’s indexing in Google in time so you don’t miss pages that haven’t made it into search, have dropped out of it, or are being indexed too slowly. In this article, we’ll look at the main methods of checking and the tools that help quickly assess the situation.

Mentions in Gemini don’t show up in Search Console or Google Analytics: a customer can find out about you through Gemini and only come to your site later, via a direct visit or a search engine

Domain Rating (DR) is a proprietary metric from Ahrefs that reflects the “authority” of a resource’s link profile on a 100-point scale. The main drawback of this metric is its focus on quantitative characteristics and the “weight” of donors, without a deep analysis of their relevance, content quality, or the presence of real traffic. In other words, the metric can easily be gamed to simulate a site’s authority.

Tiered link building is not news. But it remains one of the most popular strategies to this day. Experienced SEOs can safely skip what is written below.

Does outreach save the budget? Spoiler: no. Outreach is not about saving money. And it’s not just about the cost of the placement itself. It is, first and foremost, the cost of the specialist’s time. Let’s break it down in detail.

Backlinks remain one of the critical factors influencing a website’s visibility in search engines, its authority, and its resilience in the face of competition. In this article, we will explain how to view backlinks to a website, what to look for during analysis, and which tools are best used for such checks.