Dmytro Sokhach, SEO expert and CEO of Admix Global, Editorial link, Shared domains, INSERT LINK, conducted a large-scale study of AI citations, which he presented at a conference in Warsaw. On RankExplore LIVE, we dive deeper into the topic.
Key takeaway
The widespread claim that “backlinks no longer matter for AI” is mistaken. It’s often a misinterpretation of Ahrefs’ research, which only compared large, already-recognized brands. For a new or small brand, links remain critically important, they’re what “tags” a brand for AI systems.
On RankExplore LIVE, Dmytro Sokhach also revealed other practical findings from the research:
- how a brand’s position in listicles affects citation frequency
- the lack of meaningful difference between do-follow and no-follow links for AI search engines
- the role external reviews play in building AI’s trust in a brand
- the specifics of promoting affiliate projects
- ways to measure AI optimization results in the absence of direct statistics from ChatGPT
Full recording of the RankExplore LIVE episode
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