A new large-scale SEO expert survey by Cyrus Shepard and Dawn Shepard has been published, based on over 13,000 data points from 100+ industry specialists.
Top Tier (Over 45%)
- Content relevance (57.1%). Text alignment with user intent
- Backlinks (54.8%). Link profile remains critically important
- Content quality (47.6%). Depth, expertise, and usefulness of materials
Secondary Factors (25% – 40%)
- Trust and authority (36.5%). Site reputation within the niche
- Behavioral and click signals (29.4%). CTR and interaction with SERP
- Brand presence (27.0%). Company recognition online
Foundational and Specialized Factors (Under 20%)
- User satisfaction, technical SEO, topical authority, and internal linking
Full survey results and details can be viewed on Zyppy
Quality links for your profile are available at RankExplore
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