How to Track Brand Mentions in Gemini

Mentions in Gemini don’t show up in Search Console or Google Analytics: a customer can find out about you through Gemini and only come to your site later, via a direct visit or a search engine

To measure brand visibility, you can combine 3 approaches

Manual monitoring

• Build a library of questions for all stages of the funnel
• Track not just the fact of a mention itself, but also the position, competitors, cited sources, and the accuracy of the brand description.
• Run the check regularly

Important:

Gemini is a conversational system. A brand may not appear in the first response but may appear in subsequent follow-up questions. That’s why it’s important to include chains of questions in the prompt library

AI visibility monitoring platforms

• Use services such as Profound, Scrunch AI, and others, or the AI features in Semrush and Ahrefs
• Measure the percentage of inclusion in responses, Share of Voice, citation frequency, and trends

Tracking signals in web analytics

• Direct: referral traffic from Gemini, conversions, and engaged sessions.
• Indirect: growth in branded search, an increase in Direct traffic and activity on pages that Gemini frequently cites